🏛 About the American Association of Sports Coaches (AASC)

The American Association of Sports Coaches (AASC) is a globally recognized professional institution dedicated to the advancement and standardization of international coach education. Headquartered in the United States, AASC is committed to enhancing the global sports coaching landscape through structured certification systems, continuing education, and cross-border academic partnerships.

AASC was founded by international sports education expert Dr. Y. J. Eason, who holds a Ph.D. in Strength and Conditioning from St Mary’s University, UK. Dr. Eason has long been involved in interdisciplinary collaboration across Europe, Asia, and North America in areas of performance science and coaching systems development. As a strategic thinker and advocate of modernized coaching education, Dr. Eason leads AASC in becoming a pioneering institution for cross-cultural, evidence-based certification.

🎯 Our Mission

To promote global excellence and standardization in sports coaching through rigorous certification programs, professional development frameworks, and strategic international partnerships—empowering coaches worldwide to thrive in their profession.

🌍 Our Vision

To be the world’s most trusted, innovative, and practice-driven organization in sports coaching education—enabling coaches to access international standards, advanced tools, and globally recognized credentials.

💡 Our Core Values

  • Integrity & Transparency: Upholding fair and credible evaluation systems
  • Evidence-Based Practice: Designing curricula aligned with modern sports science
  • Global Accessibility: Offering multilingual courses and flexible learning formats
  • Ethics & Professionalism: Supporting long-term career development and social responsibility among coaches

🌐 Our Global Role

AASC collaborates with universities, federations, and athletic institutions across continents to build multi-tiered certification systems and continuing education units (CEUs). Our programs span from foundational coaching skills to high-performance planning and elite sport analysis. Regional partners are authorized to provide local language delivery and certified assessments under AASC standards.

🎓 What We Offer

  • Globally recognized coaching certification programs (multi-level)
  • Online learning platforms and remote assessment systems
  • CEU-based continuing education and recertification paths
  • Regional partner collaboration for localized training delivery
  • Global registry of certified coaches and affiliated learning networks

Interested in Partnering with Us?

Join AASC in expanding professional coaching standards around the world.
We welcome collaborations with institutions, companies, coaches, and education partners.